Medical Aesthetics FACE® ConferenceSimply the most comprehensive "Hands-On" working conference for physicians, nurses and clinical aestheticians Facial Aesthetics Cosmetic Education™ Austin, Texas
Medical Aesthetics Concept and Practice Register Here: 1-888-769-3223 Class Registration /Application Physicians ( MD, DO ) Nurses ( LPN, RN, NP, PA ) Aestheticians ( Licensed Skin Care Specialists ) September 26, 27, 28, 2008 1-888-769-3223 Hyatt Hawthorne 7800 E. Riverside Dr. Capital Conference Room Hotel Reservations 1-512-247-6166 Hotel discount rates deadline September 15, 2008 Austin, Texas
Treatments, Procedures and Protocols Each doctor, nurse or nurse-aesthetician instructor presenting within this specialized conference understands your quest for knowledge. Every attempt is made to insure " Hands-On" as possible. We cannot guarantee "hands-on" for every procedure discussed, described or demonstrated. Clinical Skin Care Treatment Planning New !!!!! Updated Comprehensive Clinical Skin Care Management Book September 26-28, 2008 Gold Series for Physicians and Nurses
Medical Aesthetics FACE® : Clinical Skin Care Management
Medical Aesthetics FACE® Facial Aesthetics Cosmetic Education™ Terry Everitt, Australia- Anna D. Rinehart, USA Proper Assessment and Facial Skin Analysis for Physicians and Nurse Practitioners Facial Aesthetics Program September Special Subjects Covered Assessment of the Aging Face: Cosmetic Fillers: Botox®/ Restylane for the Upper Face Botox® and Radiassese®, Medical Perspectives for the Nurse Practitioner Sclerotherapy: Didactics, Techniques and Application Clinical Assessment of the Aging Face: Structurally and Cosmetically How the Face Ages Facial Assessment and Skin Analysis: Dry Skin, Oily Skin , Combination Ethnic Skin Care Management ( Prophylactic Measures: Expected Outcomes ) Tattoo Reversal Techniques( Dual Modality for Physicians/nurses and aestheticians ) How to Develop a Competive Thriving Medical Aesthetics Spa/Clinic Hospital Program Medical Aestheticians: Competive Roles in the Health Care System Beauty Treatments vs. Clinical Skin Care Management in the Physicians Practice Hair Removal: Electrolysis/ Thermolysis / Blend Technique Sanitation: Disinfection: Sterilization Pre-Electrolysis and Post Electrolysis Photorejuvenation (treatment of sun damaged skin) Treatment of Vascular Damage Treatment of Pigmented Lesions Acne: Clinical Management with Lasers Treatment of Scars and Stretchmarks Leg Veins and Hemosiderin
Non-Invasive Facial Aesthetics Cosmetic Education
Clinical Skin Care Protocols: Medical Aesthetics Perspectives for Physicians and Clinical Skin Care Nurse- Aestheticians When Beauty Hurts: Anna D. Rinehart, Facial Aesthetics Instructor, Texas CEU Provider 1145 FACIAL AESTHETICS CONFERENCE
September 26, 27, 28 2008 Be sure you have reserved your seat, confirmed your acceptance and be prepared to learn within this competive working conference!! 1-888-769-3223 Anna D. Rinehart, Cidesco Diplomate All workshops for September 2008 Austin Medical Aesthetics FACE ® Conference are opened for Physicians, Nurses and Aesthetic Instructors Advanced Medical Aesthetics Clinical Skills, Presentations, Discussion, Medical and Clinical Skin Care Cases Discussed, Workshops All attendees must have registered, ID badge, Confirmation # of Seat to be permitted in classroom. Every attempt is made to provide the physicians "Hands-On" for specialized skin care treatments |
|
Standardized Medical Aesthetics Textbook Medical Aesthetics FACE® Facial Aesthetics Cosmetic Education ™ New Prepared Books for Austin 2008 Medical Aesthetics FACE® Conference Medical Aesthetics Treatments, Procedures Protocols for Physicians Practice 2008 Copyright © 1994-2008 by Anna D. Rinehart, Facial Aesthetic Nurse- Aesthetician , Facial Aesthetic Instructor, Cidesco Diplomate, Texas Approved CEU Provider All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission from the author, Anna D. Rinehart. No procedure may be duplicated without proper instruction. The material contained in all books are designed for clinical instruction. Acknowledgements of appreciation in no way state he/she developed any of its 300 protocols. The author recognizes and appreciates all individuals whom have ever participated with her within her clinic training programs. Printed in the United States of America INTRODUCTION Anna D. Rinehart Pioneer of Medical Aesthetics Aesthetician International Association, Board of Directors 200 In 1982, Ms. Rinehart graduated from St. Phillips nursing program in San Antonio, Texas. After obtaining her diploma/license in nursing she went on to study psychology at the University of Kentucky, Lexington Technical Institute and Meridian Junior College. While studying at this institute, Ms. Rinehart began to work with a group of Facial Plastic Surgeons (ENT physicians). Through this experience Ms. Rinehart realized the lack of clinical attention given to patients seeking alternative answers to cosmetic concerns that did not necessitate surgery, medication, and/or a pampering facial. Her knowledge of aesthetics was limited at this present time. Speaking with Dr. John J. Conley, Facial Plastic Surgeon in his practice in New York and in his homes played a key role in beginning to envision the possibilities for Medical Aesthetic as legitimate skin care practice. In 1984 1986 Ms. Rinehart worked with patients seeking "hands on" skin care to alleviate their negative feelings towards their personal appearance and quest for a solution for societies definition of beauty. It was at this time she acknowledged her own lack of aesthetic skills and enrolled in the Elizabeth Grady School of Aesthetics, in Boston, MA. Elizabeth Grady is the nations number one prestigious school for aesthetics. It is a very patient-oriented program and has the most rigorously trained instructors. This education catapulted Ms. Rinehart's' own visionary dream of aestheticians being recognized for the contributions and positive impacts they can make on patient care. In 1987 she developed "New Beginnings" a salon concept for skin care in Meridian, Mississippi. In 1990 she developed and implemented the first comprehensive clinical skin care program at the Scott and White Hospital in Temple, Texas through the Division of Plastic Surgery. She worked hand and hand with Board Certified Plastic Surgeons, Dr. Charles N. Verheyden, Dr. Dennis Lynch, Dr. Raleigh R. White, and Dr. Peter Grothaus. In 1993 she implemented the first medical skin care program training program at Scott and White Hospital that focused on educating licensed providers on providing clinical skin care. In 1995 she began to work on research and document protocols for clinical skin care based on her experiences. Through this research and determination, Ms. Rinehart established The CENTRAL TEXAS CLINICAL SKIN CARE CENTER, in Killeen, Texas during 1996. In 1997 she established the first and only accredited continuing education program for medical aesthetics through the Central Texas College continuing education division in Killeen, Texas. In 1998 and 1999 she updated and continued her research to revise her book "Dynamics and Principals for the Clinical Provider" now "The Fundamentals and Practices of Medical Aesthetics". Through the revision of this book Ms. Rinehart will not only open doors and lead the pathway for skin care providers to become recognized as pertinent practitioners but will open the minds and invite all health care providers to advance in this emerging field. She is highly revered by her peers as a pioneer for Medical Aesthetics. She strongly supports the Aestheticians International Association for continuing education including "Interact", (International Academic Career Training). Ms. Rinehart does not seek to promote herself. Her main objective is to seek recognition for all aestheticians (skin care providers) to grow beyond routine facials. Once you meet Ms. Rinehart, you will find it impossible to forget her tenacious, persevering, and committed personality to the advance education for all licensed providers. Anna D. Rinehart is a licensed Facial Aesthetics Cosmetic Education Instructor, Cidesco Diplomat, Nurse-aesthetician, and TDRL CEU approved instructor for aestheticians. There are no licensing boards for the practice of medical aesthetics. There are, however various programs offered for physicians and nurses to learn equipment/product based courses...Ms. Anna D. Rinehart is the only educational program in the United States that does not endorse any product or equipment and is truly the the first author for the Discipline for Medical Aesthetics for Physicians, Nurses and Aestheticians.
This book is designed for the licensed professional, seeking guidance to embark upon medical aesthetics. It is intended for experienced nurses, aestheticians and cosmetologists to gain insight into how clinical skin care programs are developed and how their role can facilitate a more optimum outcome for various skin conditions. One book offers a comprehensive conceptual basis as to the significant impacting role the skin care provider plays in "patient care" programs versus product oriented programs. Each chapter is specialized in a specific medically related area of aesthetics, medicine, and/or psychological facets of medical aesthetic management. Each chapter will provide information based on research and clinical experience. The emphasis of this book is on providing each licensed practitioner a strong, medically oriented approach to managing patients interested in more than just another facial, body treatment or surgery. We emphasize the psychological aspects of dealing with patients facial indiscretions that interrupt life by trauma or congenital malformations. Material on patient education, particularly on preoperative/postoperative management, has been included where appropriate. We address issues for the clinical practitioners role in the health care system and independent office. A glossary of medical abbreviations, symbols, ingredients, medications and up-to-date formulas for management of cosmetic and pharmaceutical drugs is included to enhance your learning. This book is made possible through 14 clinical years of practice, research and dedication working for patients who desire a program to define and sometimes redefine their appearance. This book is for all practitioners of appearance. ACKNOWLEDGEMENTS Medical Aesthetics for Physicians, Nurses and Aestheticians To individually thank the educators, with whom I hold the highest esteem, respect, and appreciation would be impossible. So to all of you I say, "THANK YOU!" The following is a special thanks to the individuals who have given me support throughout the years: Dr. Charles N. Verheyden, M.D., Ph.D .Director, Division of Plastic Surgery Professor, Department of Surgery Texas A & M University Health Science Center College of Medicine Dennis J. Lynch, M.D. Chairman, Department of Surgery Professor, Texas A & M University Health Science Center College of Medicine Peter C. Grothaus, M.D. Chief, Section of Craniofacial Surgery Associate Professor, Texas A & M University Health Science Center College of Medicine Raleigh R. White, IV, M.D. Professor, Department of Surgery Texas A & M University Health Science Center Vice Chairman, Texas State Board of Health Charles R Day, M.D., Killeen, Texas Chief of Plastic Surgery
Lawrence Frankel, M.D. Chief of Pediatric Oncology Professor, Department of Oncology Texas A & M University Health Science Center College of Medicine Lee Ogburn-Russell, R.N., Ph.D. Clinical Staff Development and Nursing Research Scott and White Hospital and Clinic Temple, Texas Terri Rose, R.N., M.S.N. Clinical Educator Scott and White Hospital and Clinic Temple, TX Mari Paz, S.C.S., R.M.T. (Aesthetician) National Educator, Director, European Massage Therapy Institute (EMTI), San Antonio, TX Rosario Garza-Perez, B.S. Education, S.C.S., R.M.T. (Aesthetician) National Educator, Co. Director, European Massage Therapy Institute (EMTI), San Antonio, TX I would also like to acknowledge the following who provided invaluable clinical experience and contributions for forging the concept of vision. Paul Plez Tinsley Jr., M.D. Facial Aesthetic Surgeon New York John J. Conally, M. D. ( Deceased ) Facial Plastic Surgeon ( FPRS ) New York James R. Anderson Chancellor Central Texas College Killeen, TX Mari Meyer Board of Directors Central Texas College Killeen, TX Board Of Trustees Central Texas College Killeen, TX We would like to thank the patients for entrusting their skin care needs to medical aesthetics program. Your confidence in our program is greatly appreciated. Also, to the patients for giving permission to publish their skin care photos. PREFACE Medical Aesthetics is a field, in which there are absolute boundaries, for the clinical skin care provider. The approach and conceptualization of the field are highly debated issues. Through this book, we will present the answers to several primary questions: What is medical aesthetics? What is a skin care provider? What knowledge does a skin care provider possesses? What is the role of a skin care provider within a medical setting? And many other questions that you will find useful as a medical aesthetician seeking continuing education. The contents (information) within this book has been gathered from the working experiences of a skin care provider working with dermatologist, aesthetic surgeons, plastic surgeons (located at one of the top medical institutes in the United States), and a comprehensive skin care clinic. Our intentions are to provide you with a clear understanding of clinical information regarding medical aesthetics. Emerging data indicates that many, perhaps most present day skin care programs are delivered by unskilled individuals with limited knowledge in medical and aesthetic perspectives providing supportive measures to bring about a "synthesis of completion." The information in this book will help the nurse, aesthetician and/or cosmetologist gain a broader knowledge/understanding of the patients desire to seek the skills of a skin care provider in addressing their concerns and providing an alternative to specialized skin care beyond surgery, cosmetics, and/or medication. A related issue is the use of more than one paradigm in the development and study of medical aesthetics and discovering the skin care providers role. Rather than force an entire field into one paradigm, we believe (from the gathered information) that different patient concerns in medical practices are amenable to analyses within different frameworks. For instance, patient concerns and expectations encountered by a skin care provider within a plastic surgeons office will be different from those encountered by a skin care provider within a dermatologists office. Over the course of 14 years, weve found a key factor is to establish a concept based on medical aesthetics from which all clinical skin care providers can contribute, thus providing a solution that will present a more scientific approach should be based on experience and observation. Too many programs are product-oriented, thereby diminishing the validity of clinical skin care programs as well as skin care providers. It has become commonplace in the aesthetics industry to recognize the limitations of the general aesthetician as well as the selective nature of perception. Great efforts have been taken to avoid biases pertaining to clinical skin care products. Our coverage continues to reflect a strengthening role for the skin care provider based on sound research, actual case studies and clinical experience within the health care field. The preparation and contents of this book, along with the contributions of various clinical educators has helped establish a baseline study for all practitioners of aesthetics as it relates to "patient care." Those who know the author personally will recognize her commitment to perpetuating a much more comprehensive and clinical approach to medical aesthetics that will benefit the patient, physician, and practitioner. Our intent is to communicate tremendous excitement about a not necessarily new idea, but rather a new discipline. We encourage the readers of this book to participate with us in a process of discovery as we read the evidence on the timely contributions of clinical practitioners. ¨ ¨ ¨ ¨ ¨ ¨ Remarkable woman of vision! All Ms. Rinehart's work exemplifies her passion, single-mindedness and love for "individuals scars" and in no way promotes products without results. A woman of integrity. Dr. Homero Salinas, Hebe Medical Spa and Educational Center, McAllen, Texas ¨ ¨ ¨ ¨ ¨ ¨ The clinical skills provided in this new textbook demonstrates Anna-Dee Rinehart's ease and confidence gained through out her years of research, teaching and setting a foundation for the practice of Medical Aesthetics. Dr. Carlos Rodriguez, Doctors Clinical Skin Care, Guadalajara, Mexico ¨ ¨ ¨ ¨ ¨ ¨ Insightful, visionary, experienced, confident and a true pioneer for the development of Medical Aesthetics. Anna-Dee Rinehart has helped thousands of women gain "a stronger sense" of what it means to be attractive through her no-nonsense approach in Medical Aesthetics. Bravo. Lindie Garret, SCS, CIDESCO, Instructor, Tacoma, Washington ¨ ¨ ¨ ¨ ¨ ¨ Standardized Textbook Clinical Practice for ADVANCED MEDICAL AESTHETICS 3rd edition Revised each program posted
TABLE OF CONTENTS: CHAPTER 1 OVERVIEW: INTRODUCTION History of Aesthetics 23 Role of Medical Aesthetics 26 Foundation of Medical Aestheticians 33 Problems for Medical Aesthetics 44 Qualities of an Aesthetician 52 CHAPTER 2 OVERVIEW: CONSULTATION
CHAPTER 3 OVERVIEW: COSMETICS Practitioners and Self-Esteem 74 Pre-Cosmetic Care 76 Cosmetics and Cancer 78 Product Knowledge 80 Excipients, Emulsions, & Emulsifiers 86 CHAPTER 4 OVERVIEW: SKIN BIOLOGYGenetics and the Skin 93 Disorders of the Skin 94 Diseases of the Hair 104 Systematic Diseases 107 Methods of Treatment 114 CHAPTER 5 OVERVIEW: THE AGING SKIN Facts about Age 118 Senior Patients 119 Physical Changes 121 Pros and Cons of Age 126 Physiologic Changes 128CHAPTER 6 OVERVIEW: ETHNIC SKIN Ethnic Skin Care 135 Keloids and Scars 149 Ethnic Skin & Emollients 150 Ethnic Hair 150 Classification of Melanin 152 CHAPTER 7 OVERVIEW: FACIAL AESTHETICS Facial Evaluation 159 Facial Indiscretions 160 Congenital Diseases 160 Stress Syndrome 162 Facial Symmetry 164 CHAPTER 8 OVERVIEW: ACNEPre-Acne Disorders 170 Acne Disorders 171 Factors for Acne 172 Acne Conditions 174 Degree of Acne 183 CHAPTER 9 OVERVIEW: RETIN-A Benefits of Retin-A 208 Retin-A Trentinoin 208 Medications 209 Side Effects 209 Skin Conditioning 210 CHAPTER 10 OVERVIEW: MLD History of MLD 215
CHAPTER 11 OVERVIEW: LASERS & SUNSCREENS
CHAPTER 12 OVERVIEW: SANITATION Aseptic Technique 249 OSHA Standards 252 Hand washing 253 Sterilization Practices 257 Exposure Control 266 CHAPTER 13 OVERVIEW: PLASTIC SURGERY Practitioners and Plastic Surgery 290 Facelift Post & Pre-Operative 394 Eyelid Surgery 302 Post Dermabrasion 309 CHAPTER 14 OVERVIEW: ACID PEELS Technical Skills 315 Understanding TCA 317 Complications 321 What TCA Can Do 322 S.E.R.T. (Medium Depth) 325 CHAPTER 15 OVERVIEW: PIGMENTATION & OSHA Control Procedures 329 Sterilization Procedures 331 Antiseptic Procedures 332 Practitioner Procedures 333 Universal Precautions 336 CHAPTER 16 OVERVIEW: MICROPIGMENTATION Pigment 343 Micropigmentation Machine 346 Choosing Pigment Color 348 Medication Review 352 Procedure Operation 358 CHAPTER 17 OVERVIEW: HYPERPIGMENTATION Aesthetic Responsibilities 368 Consultations 369 Hyperpigmentation Procedure 376 CHAPTER 18 OVERVIEW: MICROPIGMENTATION: EYE Eyebrow Application 382 Brow Technique 385 Eyeliner Application 390 Eyeliner Top & Bottom 391 CHAPTER 19 OVERVIEW: MICROPIGMENTATION: LIPS Lip Intro 394 Lip Color 396 Lip Size 397 Lip Liner Dos & Donts 399 Allergic Response 401 CHAPTER 20 OVERVIEW: CAMOUFLAGING Camouflage Techniques 403 Scars & Keloids 405 Scar Coverage 405 Areola Pigmentation 407 Touch-Up Application 409 CHAPTER 21 OVERVIEW :WOUND DRESSING Scar Reduction 415 Dermaplane 420 Vitamins and Skin Care 429 CHAPTER 22 OVERVIEW :BASIC PROTOCOLS Basic Skin Care 431 Light Rejuvenation 435 Chemical Peels 436 TAPS 446 APPENDIX I VOCABULARY 449 APPENDIX II MEDICAL ABBREVIATIONS 489 APPENDIX III SAMPLE FORMS 516 INTRODUCTION:
Medical Aestheticians are relative newcomers to the ever-expanding realm of Aesthetics, and aesthetic surgery. As newcomers, they often find themselves in the challenging position of defining their own identity, while still under the influence of the groups and individuals from which they arose. This is much like an adolescent struggling to establish his/her own identity while still under their parents roof. For those interested in this exiting and evolving profession, it is helpful to understand what makes this field unique and the "growing pains" inherent its maturation. A BRIEF HISTORY OF MEDICAL AESTHETICS: As with most new fields, an expanding need for services was the driving force for its creation. As the baby boom generation matured, the demand for aesthetic surgery and other aesthetic services is skyrocketed. Traditional aestheticians lacked much of the specialized training needed to help care for patients who were preparing for, or recovering from aesthetic surgical procedures. Many nurses and aestheticians obtained this specialized knowledge by working closely with aesthetic surgeons in their office practices. They soon became an indispensable element in maintaining top quality services in a busy aesthetic practice. Although rewarding, this practice situation limited delivery of care to a particular physicians protocols and preferences. It also kept the medical aesthetician dependent financially on their doctors practice. More experienced and entrepreneurial medical aestheticians were soon able to achieve independence by establishing their own practices separate from any one particular physician. As with many young adults who strike out on their own for the first time, this newfound independence drew mixed reviews from various groups of "parental" entities. After leaving a physicians practice, many of the doctors patients left with the medical aesthetician to continue their skin care. This migration of patients added yet more competition in an already brutally competitive field. At the same time, other sources of a physicians practice revenue were declining due to the advent of managed care. Physicians also had grave reservations about the quality of care offered by medical aestheticians that were operating without "physician back-up". Their very real concern centered on "scope of practice" issues, and the possibility of complications from procedures commonly practiced by medical aestheticians. A less than friendly response was also evident from established aestheticians with more conventional "spa" services. By marketing services that included an intimate knowledge of pre-operative skin care, medical aestheticians represented a potent source of competition to salons offering less comprehensive services. Complicating this picture was the fact that many medical aestheticians received a substantial portion of their training in "spa" environments that maintained long-standing relationships with aesthetic surgeons. A negative reaction to training their own competition is easy to understand. From an uncertain adolescence, medical aestheticians have moved to the stormy young adulthood described above. Happily, many independent medical aestheticians are building thriving practices despite daunting obstacles. Professionalism, a commitment to patient welfare, and high quality services always insure an opportunity for success. Market forces evident in the explosive growth of aesthetic surgery and skin care are also providing cause for optimism. As demand for services escalates, so will opportunity in the field of medical aesthetics, despite stiff competition. For medical aesthetics to continue maturing into a vigorous adulthood, some important issues must be addressed. The most important single issue is to standardize the body of knowledge and experience that defines the field of medical aesthetics. In the past, knowledge and experience were gained through interaction with a specific aesthetic surgery practice. The information gained was limited to the scope and experience of each individual practice. Complicating matters was aggressive marketing of proprietary cosmetic lines sold in conjunction with these practices. Despite the high quality of many of the products offered, science frequently took a back seat to marketing individual product lines. This delivered information to aestheticians at large in a piecemeal fashion that was heavily tainted by special interests. For medical aestheticians to accurately evaluate new products and techniques, they must evaluate them from a firm foundation of scientific information, rather than marketing hype. In addition, information about procedures and techniques must be collected and organized so that standard of performance and outcomes may be set. To some extent, information is being disseminated in a more objective way at national meetings, and in medical journals, organizing the basics of this body of knowledge and making it accessible to medical aestheticians is the focus of this textbook. WHO CAN BECOME A MEDICAL AESTHETICIAN? There is no commonly accepted path leading to the eventual goal of becoming a medical aesthetician. The vast majority of medical aestheticians reached their goal through a combination of formal education in aesthetics, and/or a period of broad-based exposure to "hands on" patient care. Much of the formal didactic component of training can be obtained in nursing school, cosmetology, and in traditional training as an aesthetician. The exposure to supervised patient care previously came exclusively through working in a physicians practice. It is now also available by working with independent medical aestheticians that have close associations with aesthetic surgeons. Condensed courses are now available to obtain distilled experience with experienced medical aestheticians over the course of one or two weeks. Some forward thinking junior colleges is also now considering formal (for credit) courses of study. The key to quality training actually lies in working with patients in a supportive environment that emphasizes comprehensive high quality care. L.P.N. (Licensed Practical Nurse) R.N. (Registered Nurse) P.A. (Physicians Assistant) Medical Aesthetician Clinical Experience C.S.T. (Certified Surgical Technologist) Continuing Education Cosmetologist It is easy to see that the path to medical aesthetics has many beginnings, but all must pass through the vital intermediate step of clinical experience. THE ROLE OF THE MEDICAL AESTHETICIAN For professionals and paraprofessionals involved in all aspects of the management of aesthetics, we are entering a vibrant period of growth in the field. At a time when the wealthiest generation America has ever produced is entering their mature years, the popularity and acceptance of aesthetic surgery is becoming increasingly widespread. This unique combination of increasing demand coupled with the ability to afford service is the catalyst for the fields growth. Growth has in turn created a role for uniquely trained and qualified individuals who can meet the particular needs of patients who desire a "rejuvenation" of their appearance during these "golden years". In the past, aesthetics was relegated to the department store cosmetic counter and the neighborhood beauty parlor. Surgeons who performed aesthetic surgery did so in secret, fearing the ridicule and condemnation of their colleagues. With time, attitudes have radically changed and public interest in aesthetics has mushroomed. Such interest has also fueled a tremendous proliferation in aesthetic products and procedures. Proper skin care before and after surgery, have become accepted as essential steps in the continuum of care for aesthetic patients. The huge number of skin care products, along with their increasing sophistication and complexity, is overwhelming for patients and most physicians. To maintain the highest quality care possible for their patients, increasing reliance is being placed on assistance from individuals who specialize in adjunctive skin care employing state-of-the-art products and services. Their knowledge base extends that of a traditional cosmetologist by including an intimate exposure to all aspects of aesthetic surgery, and how it interfaces with skin care in the pre-operative period. Increasing demand, specialized knowledge, and specialized services have set the stage, and now we can become involved in the interplay among the characters in the aesthetic drama. As with all good productions, the aesthetic drama is one filled with demanding primadonnas, overlapping roles, complex subplots, competition behind the scenes, and a certain amount of treachery. An essential part of understanding the progress of the drama is to have a clear idea of each players role. Since many of the characters roles overlap in various ways during the different "scenes" of the patients care, the roles are somewhat challenging to sort out - even for those who arrived when the curtain first went up. This challenge is further complicated by the fact that the importance of each role changes in each scene, and there is always a certain amount of improvisation taking place that is not in the original script. Lets explore various parts of the drama so that we can understand the whole. First of all, who decides if the production is successful? In the movies, there are critics galore, and each is working hard to become the pre-eminent authority in the publics eye. Critics seek to develop a sphere of influence over a population centers audience. If established, this influence can give them absolute power over the various productions in a given town. Rarely do they ever succeed in building this absolute power base. It is the audience that ultimately determines success. If they come away happy, success can assured no matter what the critics say. The happy audience tells their friends, who see the show, and also leave satisfied. When a productions popularity is established, even the critics fall in line or, at least, keep a low profile. This analogy holds very true in aesthetics. Competition will create a host of harsh critics of everyones work. Ultimately, high quality work, with attention to detail, will win out over the negativity of critics. By making your clients happy, you have created your most powerful weapon against those who would target your expertise. Although quality and perseverance usually lead to success, the critics will always succeed in making your opening a living hell. What makes an audience choose a particular show? Is it the advertising? Is it the featured stars? Is it the story? As with all popular productions, the answer lies in a combination of many factors. Many times the "hype" gets you into the theater, but you leave dissatisfied with your experience. Even seeing shows that the critics recommend, can leave you with the feeling that you have wasted money on the ticket. With enough disappointments, you become somewhat cynical about advertising, stars and critics. Competition has similarly permeated aesthetics with high-powered marketing. A quick look at any womens magazine will easily demonstrate the level of marketing sophistication and expertise devoted to the aesthetics audience. As with the movies, good "hype" in aesthetics may bring clients in the door, but will not necessarily make them loyal and satisfied customers. A certain amount of marketing is necessary to establish a reputation for quality, but quality itself is the ultimate determination of success. Big "names," as well as big marketing dollars figure prominently in both aesthetics and movies. The "stars" play a leading role in high level aesthetic surgery, and competition among the stars can be brutal. The bigger the star, the bigger their billing (and the more the supporting cast is pushed into the background). In the movies, big stars can be paid big salaries for poor performances. They can also give superb performances in movies that are still considered awful. In aesthetics, the same holds true. "Star quality" can be an important part of the marketing "hype." It does not necessarily guarantee success without the vital contributions of an accomplished supportive cast. Award-winning solo performances are memorable in large part due to the quality of the supporting casts having "set the stage." Medical aestheticians can "set the stage" for a virtuoso surgical procedure, thus insuring success for the entire production. Discussing "big names" and big dollars is somewhat intimidating to those who do not necessarily want to go to Hollywood. Productions can be highly successful even when "off- Broadway." In aesthetics, your local audience will support local efforts. The quality of performances in a small town can equal that found in the "big leagues". In fact, a more modest scale of aesthetic practice can give more individual attention to a clients needs and result in a more rewarding experience for both client and practitioner. Also, big productions need big budgets. High overhead can interfere with quality by "pushing" the production schedule, and forcing poorly planned decisions. A large operation or a big name does not necessarily meet the needs of all clientele, or insure high quality. Now we know that quality can insure success in a production, lets talk about this concept of major and minor roles. Aesthetics is similar to acting, in that everyone wants to be the star. As was pointed out in the introductory paragraphs, high quality aesthetics in todays world should be a "team" effort. The "star" no longer controls the production, or rules the set. This is easy to understand if you think of aesthetic surgery as different scenes in a production. If pre-operative care is scene one, then the aesthetician can perform the starring role. This scene sets the stage for the following surgical action, and develops the characters that will be involved. The next scene would be the high drama of a surgical procedure, in which the surgeon would necessarily star. The third scene would involve the post-operative care in which the aesthetician would again take center stage along with the surgeon and other supporting cast. Throughout each of the three scenes, all the players are present in vital roles, with the spotlight always on the patient. A question frequently asked is "why cant the aesthetician be center stage during all the acts?" Who writes the aestheticians script anyway, and why do we have to follow it? The answer lies in studying how the clinical aestheticians role has evolved. In the past, physicians who trained and employed aestheticians to meet their specific narrowly defined needs defined both knowledge base and role. As a greater number of medical and surgical professionals became involved in aesthetics, the knowledge base rapidly expanded. It was no longer possible to maintain top quality care by only employing a single physicians concepts of proper skin care. As their expertise increased, sophisticated aestheticians began to chafe at restrictions placed on them by their physician employers. They were able to develop a large following of their own clientele, and transition into their own practice, independent of one specific physician. They became "stars" in their own right who were called upon to support many other prominent members of aesthetic teams. Still others were able to thrive while employed in-group medical practices. Their role was still closely defined by their physician employers, but they were able to make many joint decisions based on their uniquely developed knowledge and experience. These aestheticians could star during some points in the patients care, and play supportive roles in others. The answer to how the aestheticians role is defined thus lies in understanding how they came onto the "scene" of patient care. Although initially subordinate to physicians, they have since evolved a role as an integral part of the "drama" of quality patient care. The ambition of newcomers to show business is to ultimately achieve fame and fortune as "star." To reach this lofty goal requires a formal education in acting, as well as a wealth of practical experience in working with masters of the craft. An identical situation exists for medical aestheticians. Education is achieved through formal study, and work with accomplished aestheticians and surgeons. Working with surgeons allows exposure to patients who will, or have, undergone surgical procedures designed to improve appearance. This teaches what can be accomplished by surgery, when surgery is appropriate, the changes involved in recovery from surgery, and when surgery is best avoided. An experienced medical aesthetician teaches how to prepare appropriately selected patients for surgery, and help the patients through the physical and emotional aftermath of the procedure. Their role is one of aesthetic science and psychology to help return the patient smoothly to their social environment. Mastering this craft requires exposure to surgeon and medical aesthetician as a team. No amount of reading or lecture will substitute for experience with actual patients who are facing the anxiety of impending surgery, and the trauma of post- operative recovery. Although education through experience is vital, so is academic study to master the bewildering variety of products and services available is todays market. Active experience in medical aesthetics has led to the accumulation of a large amount of information and experience by aestheticians, which was not necessarily shared. Efforts by some uniquely qualified aestheticians are now being made to accumulate and organize their unique body of knowledge into a comprehensive collection. This will provide a framework for the academic education of aestheticians and the exchange of information between them. As the body of knowledge becomes standardized, common ground can be found to allow for certification of the mastery of this knowledge base through exams and certification. Academic study thus includes working with, and sharing knowledge with other medical aestheticians. We have illustrated how the medical aestheticians role is similar to that of actors and actresses in a dramatic production. Through study and experience they develop roles as part of a team to meet the expectations of their audience. The analogy is, however, limited in certain key respects. Most importantly, a stage production is make-believe. A bad performance does not necessarily close the show permanently. The consequences of poor outcomes in aesthetic surgery are a devastating reality to both the patient and all that are involved in their care. The emotional and physical scars are disfiguring, and sometimes permanent. Liabilities in these situations can indeed close the show permanently, and leave some permanent reminders to the practitioners. The high stakes involved in being a team member delivering aesthetic care cannot be overstated. It is important to realize that through high quality support of the patient, medical aestheticians are also supporting themselves and the other team members. Unlike cosmetologist who care for clients, medical aestheticians help to deliver care to patients. The distinction between the two is a vital one that relates to responsibility. Responsibility for a persons appearance is also responsibility for the way a person views themselves in relation to the social environment in which they live and work. Meeting the challenge of this responsibility requires an awesome commitment to the welfare of the patient. As with most other things in life, the higher the level of responsibility you are willing to accept, the greater the level of the material and emotional rewards you will reap from you work. Your level of professional focus and interest will be the principle determinate of the quality of your work in the analogy of a stage production; the spotlight is quality, which should be focused without fail on the patient, not the players in the aesthetic drama. Extractions Aesthetic Medicine, anna d. rinehart, SCS, Cidesco, Medical Aesthetics FACE® Instructor |
|